4 Suggestions For Expanding Entertainment Company | The Odyssey Online
Start writing a post
Arts Entertainment

4 Suggestions For Expanding Entertainment Company

Entertainment companies working within the film, art or music industry operate in a crowded ecosystem

16
4 Suggestions For Expanding Entertainment Company

They're competing with the major brands and sites that consumers visit on a regular basis for entertainment and news. It's in that sense that expanding such a business can prove to be tough. This article aims to solve this particular issue, with four distinct solutions that'll help expand your entertainment start-up to reach new highs. The name of the game in the entertainment industry is exposure and killer content, and that's exactly what'll dictate the tips you'll read below.

Collaborate and partner up

Consumers who are into the entertainment industry - be that films, music or celebrity news - are aware of many brands and information providers out there. They're willing to take the advice of a brand that they trust in order to find more content that they enjoy. Therefore, setting up partnerships is an excellent way to harness the power of other brands that do something slightly different from what you do. You'll enjoy the mutual benefits of cross-promotion while at the same time anchoring yourself and your company's reputation within that of another respected and trusted provider. Collaborative projects are particularly beneficial for creative industries, as by sharing ideas, more imaginative solutions usually arise.

Take some risks

Some companies choose to take risks in their marketing strategy. For instance, the Pepsi advert, much-derided, from 2017 fell rather flat on consumers who didn't appreciate its hijacking of the Black Lives Matter movement. Some risks do pay off though, as this article put together by Hiscox explains. You just need to be strategic about the risks that you choose to take, ensuring at all times that you're hedging your bets on a different strategy that'll cut your losses should things backfire on you. From expansion tactics to brand awareness strategies, risk-taking can pay huge dividends for brave and agile start-ups.

Market strategically

It's well known that start-ups struggle to finance the most effective of marketing campaigns. Part of the reason is that they are unable to afford the specialist outsourced help that's available at various expert marketing companies. Instead, they must rely on more cost-effective solutions, which means that they are required to find a high ROI on small-scale initiatives, like social media marketing, to get them off the ground. With the right team and the right strategy, though, your company can still penetrate a saturated entertainment industry with style and panache.

Think outside the box

This tip is not synonymous with risk-taking. Actually, it's more about creativity - something a business inside the entertainment industry should not be short of. Whether it's in your writing style, your image selection, your web design or your brand identity, thinking outside the box is how other creatively-minded consumers can be drawn to your brand. Think creatively about how you can add character and personality to your brand in order to maintain and grow your audience and your profits. Have a brainstorm with your senior team to attempt to find ways to do this that'll benefit your company's profile as a whole.

With these four tips, you'll be able to reach new heights in your entertainment industry start-up company.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Entertainment

15 Times Michael Scott's Life Was Worse Than Your Life

Because have you ever had to endure grilling your foot on a George Foreman?

639
Michael Scott
NBC

Most of the time, the world's (self-proclaimed) greatest boss is just that, the greatest. I mean, come on, he's Michael Freakin' Scott after all! But every once in a while, his life hits a bit of a speed bump. (or he actually hits Meredith...) So if you personally are struggling through a hard time, you know what they say: misery loves company! Here are 15 times Michael Scott's life was worse than your life:

Keep Reading...Show less
Featured

12 Midnight NYE: Fun Ideas!

This isn't just for the single Pringles out there either, folks

15601
Friends celebrating the New Years!
StableDiffusion

When the clock strikes twelve midnight on New Year's Eve, do you ever find yourself lost regarding what to do during that big moment? It's a very important moment. It is the first moment of the New Year, doesn't it seem like you should be doing something grand, something meaningful, something spontaneous? Sure, many decide to spend the moment on the lips of another, but what good is that? Take a look at these other suggestions on how to ring in the New Year that are much more spectacular and exciting than a simple little kiss.

Keep Reading...Show less
piano
Digital Trends

I am very serious about the Christmas season. It's one of my favorite things, and I love it all from gift-giving to baking to the decorations, but I especially love Christmas music. Here are 11 songs you should consider adding to your Christmas playlists.

Keep Reading...Show less
campus
CampusExplorer

New year, new semester, not the same old thing. This semester will be a semester to redeem all the mistakes made in the previous five months.

1. I will wake up (sorta) on time for class.

Let's face it, last semester you woke up with enough time to brush your teeth and get to class and even then you were about 10 minutes late and rollin' in with some pretty unfortunate bed head. This semester we will set our alarms, wake up with time to get ready, and get to class on time!

Keep Reading...Show less
Student Life

The 5 Painfully True Stages Of Camping Out At The Library

For those long nights that turn into mornings when the struggle is real.

3206
woman reading a book while sitting on black leather 3-seat couch
Photo by Seven Shooter on Unsplash

And so it begins.

1. Walk in motivated and ready to rock

Camping out at the library is not for the faint of heart. You need to go in as a warrior. You usually have brought supplies (laptop, chargers, and textbooks) and sustenance (water, snacks, and blanket/sweatpants) since the battle will be for an undetermined length of time. Perhaps it is one assignment or perhaps it's four. You are motivated and prepared; you don’t doubt the assignment(s) will take time, but you know it couldn’t be that long.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments