Over the past year, I've had the unique opportunity to not only host a radio show, but also be a part of a small podcast network based here in MN. My time with my show in college "The Genesis of Genius" and more recently The "How to Be a Grownup Podcast" and working closely with Joel Brown and the "Addicted2Success Podcast" have given me insight into this audio-based medium.
1. Audio is the best way to passively consume valuable knowledge & insight.
Unlike reading or videos, audio allows the user to listen to great conversations and learn more about the world while going through a day-to-day life. Podcasts can be consumed while people are driving, riding the bus, working out, or even household chores. You don't have to sit down and listen to a weekly show unlike visual or written content.
2. Podcasts are incredibly easy to produce.
There is a famous Theodore Roosevelt quote stating "Do what you can, where you are, with what you have." This quote is something that I try to live my life by everyday. Don't stress about the fancy microphones or mastering the audio editing software. Focus on creating good content, which brings me to my next point.
3. Bring value to your audience
Like I suggested before, anyone can make a podcast. But there are several questions you have to ask yourself before you schedule interviews and network with professionals: "What value do you bring to your audience? Why would people want to listen to your conversations? What separates you from other podcasts/radio shows in the space?"
Erik Andress, host of the How to Be a Grownup Podcast focuses on bringing value to young people. He's specified a target demographic that he gears his conversations towards when he interviews all stars such as Rich Roll, Preston Smiles, and Jake Ducey.
The Genesis of Genius, the radio show I hosted in college, focused on ordinary people in the community and elsewhere discussing passions and how to develop & grow them.
Write something down, and decide what you bring to the table. Whether its a talk show with interviews, or a group of you & your friends discussing current events. Decide what you bring to the table and why your listeners would listen to you.
4. Its not about the money, and its going to take awhile.
Many people get into blogging/vlogging/podcasting because they hear about the great opportunity of being able to travel, make money online, and live the dream life. Additionally, they expect to be at that level within the first 2 months of episodes.
But lets be real, not every show makes The School of Greatness level.
Do this thing because you love to talk about certain topics. Do it because your drive is bigger than your paycheck. Do it because your purpose is higher than fame.
Be practical, but do whatever it takes. Erik is a teacher in Minneapolis, but he still puts out several episodes to make it work. Find a way if its something you truly want to do.
I hope these insights help you if you're thinking about this new and exciting medium.
Are you a fan of podcasts? What podcasts are your favorite? Comment below!
