According the Euromonitor, the average mark up on cosmetics is somewhere around 78%. I hope you find that as ridiculous as I do. However, that is simply the world we live in today, so today I'm here to share some of the more trusty products I've come across over the years that definitely won't break the bank.
1. E.l.f. Poreless Face Primer
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I always start with a primer and I love this one from Target because for $3.99, my skin couldn't look smoother. My foundation goes on a hundred times better when I start with this.
2. CoverGirl Clean Foundation: Normal Skin
3. CoverGirl Invisible Cream Concealer
This concealer has been the best I've ever used, especially since I can buy it at Target for only $3.39 and it'll last me months. It blends into my skin so smoothly and on lazy days, I can skip the foundation and just use this little miracle.
4. CoverGirl Clean Pressed Powder
Can you tell how much I love CoverGirl yet? I like to use matching foundation and powder, I feel it blends the best and again this powder is so light it does the job without being packed into my pores. This is available at Target for $5.39.
5. Essence Contour Powder
Essence is another brand I've come to love for it's low price and decent quality. This contour powder, available at Target for $3.99, is so easy to use and it's so bright I would recommend it anyone. It blends well into most skin tones and it doesn't cake on.
6. E.l.f. Eyeshadow: Mad for Matte
I recently got this palette and I have fallen in love. This matte eyeshadow for only $10 has every nude and smokey tone I need and it's so vivid it only takes seconds to apply.
7. Essence Gel Eyeliner
This waterproof eyeliner lasts all day and if I'm being honest, it doesn't look bad the next morning. It's easy to put on and it never clumps! This wonder has become a staple in my makeup bag for only $3.99.
8. Essence Mascara Get Big! Lashes
This simple and cheap mascara does the job without breaking the bank. I get it at Target for $3.99 and I tend to restock mascara every few months making this a cheap investment.
9. Essence Make Me Brown Eyebrow Gel Mascara
My eyebrows don't take a ton of maintenance but a quick touch up everyday is essential. I love this one from Target because it's smooth and it doesn't smudge throughout the day and only costs $2.99.
10. NYX Soft Matte Lip Cream
Last but not least, lips! This NYX lip cream is my favorite because I adore the look of matte lips but I hate the feeling of cracked and broken lips at the end of the day as much as the next girl. This lip cream is inexpensive, easy to apply, comes in so many colors and most importantly, doesn't dry my skin out like the Sahara. Pick this up at Target for only $5.99.
Our final tally is $49.01 for a complete make up bag. I hope you enjoy testing out these products as much as I do!
