Networking. It's the buzzword for every college student today. We've been told that it's the only way to get that coveted interview, internship or job after graduation. Networking is something that we always have the opportunity to do, but sometimes takes a backseat when we aren't looking for immediate payback. Luckily, college provides a million and one opportunities for networking that many of us don't take advantage of.
Here are a few networking tips to use on the regular that could payoff big in the long run.
1. Get to know your professors.
Professors have a long list of contacts that may be relevant to you, especially the advisers and professors in your major. If you sit down and get to know them on a more personal level, they will be more than happy to suggest an internship to look into or refer you to someone doing something you might be interested in. When professors know who you are they are also much more likely to write you a recommendation letter, and good recommendation letters are priceless. If you are excited about the subject you are studying, your professor will be excited about you.
2. Talk to strangers.
Yeah, I know, I'm telling you to break a rule that has probably been drilled into your head since the age of three. Obviously you shouldn't be getting in sketchy vans or talking to someone you meet in a dark alley at 11 p.m., but reaching out to someone you've never met is okay. If you are really interested in a company, and you want some advice from the CEO, send an email. Worst case, they don't respond. This goes for any convention or conference you go to as well. Don't just stand in the corner, walk up to a stranger with confidence and introduce yourself.
3. Be genuine in conversation.
When you are meeting these strangers, be genuine. It's okay to talk about subjects that aren't work-related. In fact, it's a good thing. That is how you build a personal connection with someone. Don't think about meeting workplace professionals as a way to get ahead but as an opportunity to meet someone new and have a conversation. You shouldn't want to talk to someone just because you think they might be able to hook you up with a job or interview.
4. Have a personal brand statement.
The first question you are always asked in an interview or when you meet someone professionally is "Tell me about yourself." It seems easy, right? Who knows you better than you? But in the moment, this can be one of the hardest questions to answer. So, create a stock statement that you can say to introduce yourself in about 30 - 45 seconds. This includes your name, school you go to, major, year in school and maybe a few facts like what you hope to do after college or a position you hold in a student organization. A personal brand statement is all about knowing your strengths and being able to concisely say who you are with confidence. It will save you from saying "umm" every five seconds or going on for 10 minutes about your cat.
5. Reach out to alumni.
Alums love your university, so alums will love you. They are always excited to hear about your experiences and re-live their college days through you. They can share some great insights into transitioning into the real world because they have lived it. Alumni have been in your shoes and they understand exactly how you are feeling. Because they come from the same university as you, they also probably have confidence in you and would be willing to recommend you if necessary.